Our Awards
Platinum Award:
Greener Globe
Funeral Awards
We’ve worked really hard since day one to ensure that our company is as kind to the planet as possible and has a carbon footprint that is as low as possible.
During the course of 2023 we’ve had a renewed focus on our environmental and low carbon agenda. Fran completed a short course with Aston University called the Green Advantage Course, we’ve invested in another electric hearse, we’ve carried out an audit with an external consultant to put a plan together for further improvements, and then in December (2023) we were delighted to hear that we had achieved the Platinum Level for The Greener Globes Scheme – a scheme which assesses funeral businesses’ efforts in the area of sustainability.
With something that’s so close to our hearts it’s brilliant to see our efforts endorsed in this way.
National Winner:
FL National Awards
After winning the regional Midlands award in October we were over the moon to have been announced in Leeds in December 2018 as the National winner of the Start Up of the Year Category for the Forward Ladies Awards.
We’re really grateful to whoever nominated us for the award – winning at both the regional and national level helps us to feel that our work is being recognised both inside and outside of the funeral industry.
Forward Ladies is a programme showcasing diversity in business, recognising the doers, trailblazers and inclusive leaders across the UK. More information is on their website: Forward Ladies
@ForwardLadies #FLNationalAwards #gendergap
Finalist : Birmingham Post
Business Awards
Well this is turning into quite a year! We were very excited to have been finalists in two categories at this year’s Birmingham Post Business Awards 2018.
The two categories were: SME Business of the Year sponsored by Jerroms Accountants, and Excellence in Industry, sponsored by HSBC UK
The Birmingham Post Business Awards are prestigious regional business awards. Having met some of the other finalists we realised the quality of the other entrants was extremely high so we’re doubly proud to have been one of three finalists in each category. @BirmimghamPost #BPBA2018
Regional Winner:
FL National Awards
In October 2018 we were really proud to have been announced as the winner of the Start Up of the Year Category in the Midlands for the Forward Ladies National Awards, putting us through to the National Final in Leeds in December.
Forward Ladies is a programme showcasing diversity in business, recognising the doers, trailblazers and inclusive leaders across the UK. More information is on their website: Forward Ladies
@ForwardLadies #FLNationalAwards #gendergap
Recommended Funeral Director: Good Funeral Guide
We’re very proud this July (2017) to have applied to, and been accepted by The Good Funeral Guide as a recommended Funeral Director.
It means a great deal to have been assessed by a group which champions good practice for families and to have received such a wonderful review. You can read the review here.
Winner: Good Funeral Awards 2016 – Modern Funeral Director of the Year
We’re so grateful to have been awarded Modern Funeral Director at this year’s Good Funeral Awards. Changing perceptions, and helping people to say farewell in ways which fit with our lives today is core to what we do. To have been nominated by so many families and organisations that we work with gives us great confidence to continue on this path.
Also a Runner Up: Our community collaborative BrumYODO was runner up at the Good Funeral Awards for the “Most Innovative Death Public Engagement Award” also.
Winner: Good Funeral Awards 2015 – Green Funeral Director 2015
The Good Funeral Awards reward exceptional service to the bereaved. We’re so proud to have been given this award after only a year of trading (especially as we were given the award by fellow Brummie Ian Lavender!)
Shortlisted also for: Most Promising New Funeral Director 2015
Selected as one of the 100 Companies to represent the National Small Business Saturday 2015 campaign
Small Business Saturday is a national campaign to celebrate, support, promote and inspire small businesses.It is based around one day in the year , Saturday 5th December, when events will be taking place.
As part of the campaign, 100 small businesses nationally were selected to be profiled on each of the 100 days running upto Small Business Saturday. We’re really proud to be have been selected as one of the Small Biz 100 : 5 million small businesses, one big day.
Selected as one of the six companies to be Virgin StartUp Ambassadors
In May 2015 we were proud to be selected by Virgin StartUp as Ambassadors.
We received a StartUp loan from Virgin when we began and are proud to think that our experience could benefit others.
Winner: Best Business 2015
It was great to have been given this award by the Birmingham Chamber of Commerce so early into our business life. We’re really proud of the impact that A Natural Undertaking is having on people and businesses around Birmingham.

Reviews on Google
From the very first contact, Fran and Suzie were absolutely incredible. Their kindness, reassurance, and genuine care made what could have been an overwhelming and traumatic experience feel far more manageable. We felt supported every step of the way.
They helped us create a truly personal and meaningful service for my dad — something that reflected who he really was, rather than just a generic “standard” funeral. They came up with so many thoughtful ideas, including placing a band around the coffin so that everyone could add their own flowers and have a personal moment, and even allowing my wife to wood-burn my dad’s name plate for the coffin. These touches meant more to us than words can say.
They worked tirelessly, even around the clock, to make sure everything was exactly as we hoped it would be. The whole day went beautifully and was the send-off my dad would have loved and deserved.
I cannot recommend A Natural Undertaking highly enough. They are worth every penny and I would recommend them to anyone.
A neighbour recommended A Natural Undertaking and they were so warm, supportive and professional to me and my sons. Carrie was lovely and talked with us about what we wanted and she organised everything superbly. She recommended a Celebrant who was also excellent and although we had been dreading the funeral it all went really well and was a beautiful celebration of my husbands life.
I can’t praise this company enough as they are so caring and they made the whole process so much easier for us all.
Nothing was too much trouble and it was so personal to our family.
I can’t recommend them enough.
From the first phone call I knew they were the right choice! We were empowered to make decisions, think about everything and providing the low fuss funeral as per Duncan's wishes.
Fran reccomended the perfect celebrant (shout out to Kathy Day), ensured we had the right flowers with a nice touch, and accomadated our requests. All whilst ensuring ethics and sustainability are at the heart of their business- something important to me.
They approach death with listening ears, supportive words, and without fear - we were people in the early stages of grief and loss and A Natural Undertaking were the first people to make me smile and feel human.
Dad really didn't want a funeral or any fuss but we needed to say goodbye to him. We were able to take his flatpack coffin home with us and his grandchildren spent time decorating it which was hugely cathartic On the day of his cremation Carrie drove him, in style, on his final journey. We all enjoyed his send-off which was a heady mix of tears and laughter, culminating in his young granddaughter being in charge of the curtain closing button. He would have loved it and we know for certain that he'd have loved the team at A Natural Undertaking.
Thank you so much for all you do - we are so lucky to have you.
Carrie and the team were absolutely wonderful from start to finish in every way!!
Exceeded our expectations of a beautiful funeral for our Mum done the way we wanted. 🌷
The experience of the loss of my father was a difficult time but regardless of whomever I spoke to, I felt like we were all in safe hands. I had never done anything like this before and the team managed everything for me with regular check ins for my input to make sure that the day ran as smoothly as it could.
A special shout out to Carrie, Fran and Suzi who made me feel as though they cared about me and my family as well as making sure my late father was cared for.
In a time where I had no idea how to put one foot in front of another, Carrie and team were guiding me through it every step of the way. I would, without a seconds hesitation reccomend A Natural Undertaking.
In a time where the world feels dark, these guys provide the light to help you through.
Thank you to all involved.
Fran, Carrie and Suzi are so special. It’s like we were dealing with close friends who had all the time to answer questions and find solutions. Always at the end of the phone and on one occasion going well out of business hours to sort a problem. . All done with kindness, consideration and patience.
I cannot thank the team at Natural Undertaking enough, everyone on that day made such a special effort and my husband’s funeral will leave in my memory a peaceful, calm event, that although very sad was handled with such dignity and professionalism.
Junis Harvey and family.
I'll be forever grateful to Kerri and her team at A Natural Undertaking for their extraordinary compassion, patience, and understanding during such a difficult time. Their kindness, attention to detail, and gentle handling of the complexities surrounding our loss and his sendoff were truly remarkable.
From the moment I reached out, I felt like I'd encountered angels. They demonstrated unwavering empathy and professionalism, guiding us through a challenging period with thoughtful care. Their dedication to honouring my father's spirit and ensuring a peaceful farewell was deeply moving, and I'll never forget their selfless efforts to make his celebration of life a reflection of who he truly was.
Her warmth, honesty and compassion shone through. She helped us to navigate the early days of our grief and to create a celebration of mum’s life that honored her in a personal way.
What Suzy has given us goes well beyond what any of us expected from an undertaker.
Fiona Adams, Moseley
When I first looked at A Natural Undertaking’s website, I felt instinctively that they would be the right people to support me with this most difficult of tasks. Since then, Fran and her team have proven over and over again that it was the right decision.
I cannot thank Fran enough for her compassion, support, advice, suggestions, recommendations and amazing organisational skills right from my very first contact with her. This continued right up to the day itself, which I would not have been able to get through without Fran’s support. She has been a reliable and reassuring presence during what has been the hardest time in my life.
So many people who attended have commented that they didn’t know that a funeral could be done in such a beautifully non-traditional way, and with such individual and unusual details - from the white car and the beautiful coffin and flowers, even down to Fran’s shoes! Several have even said that it was the best funeral they had ever been to.
The importance of the work that Fran and her team are leading to offer an alternative to the usual grim traditions, and to change the culture and ethos around death and funerals in general, should not be understated.
If you are reading this review because you find yourselves in the unimaginable situation of having to make the final arrangements for someone you love, and you are wondering whether to use A Natural Undertaking: please don’t hesitate. You will not regret it. Fran enabled me to turn my vision for Andy’s perfect send-off into reality and I will be forever grateful.
Her emotional support throughout the whole process was unwavering. My daughter travelled next to her husband on his last journey in the non traditional white Nissan with Fran driving and supporting. It was a beautiful funeral remarked on by all who attended.
A Natural Undertaking is a breath of fresh air in an industry stifled by tradition and convention. Their ethical and environmental credentials are impeccable and I cannot praise them highly enough
Thank you, Carrie.
Callum had a send off he would have himself chosen. What an absolutely wonderful team.
Thank you so much!
From beginning to end, I felt supported and empowered in making the arrangements for my partner. Carrie in particular came up with some beautiful and brilliant suggestions for planning the funeral which made it the very special occasion it finally turned out to be. The whole thing worked wonderfully well and I felt it turned into a pitch perfect tribute to my partner, which I think she would have greatly appreciated.
The feed back I have been getting from many who attended and some who watched remotely has been universally complementary, many saying it's the best funeral they have ever attended! Very highly recommended.
We were so pleased with Dad’s services. Ruth was the celebrant at the crematorium and she told Dad’s story with passion, as if she had known the family her whole life.
I would strongly recommend a Natural Undertaking to any friends and family. Thank you.
The Celebration of Life for my husband, Simon, was as perfect as it could have been. That was down to A Natural Undertaking. They took care of my husband, and they took care of me too.
My thanks to Fran, Kerri, Carrie and the team.
Chris Maciel (wife)
I lost my partner & we have a 3 month old baby together.
Fran knew I wanted his funeral to be very special and different. I had so many questions and requests and she held my hand every step of the way, nothing was too much. She made me feel like part of her family & I will be forever grateful that she helped me through the hardest experience of my life and made such a special send off for my man.
She brought so many ideas to the table, it didn’t feel feel like a funeral, it felt like a magical send off & she lead over 200 motorbikes to the crematorium.
Thank you so much Fran & the team, if I could give more than 5 stars, I’d give you 1000
Suzy was easy to contact and responded very quickly to any queries. We chose a white electric hearse which was obviously quiet and reverential.
We felt fully supported throughout the whole process and could not have asked for anything more. Thank you so much for offering such a vital service with such compassion at a time when people so need your support.
You went above and beyond to make sure it was perfect for mum. I can’t thank you enough for the care you showed for our autistic sister.
I can’t recommend a natural undertaking enough, arranging a service is so emotional but was made easier by all of you.
Mum would have been proud of everything we were able to do for her.
Thank you so much.
The communication between Suzie, Westall Park, the celebrant Jess and the flowers from Carole at the Tuckshop was wonderful and I felt very relaxed about the day.
I cannot thank the team enough 🙏🏻
Sarah Knight
For both occasions they provided a friendly, compassionate service to help create a celebration of a person's life. They help you understand the options and provide the information you need to create the service you wish to make for your loved one. They are always on hand if you need to make changes or ask questions. I thank Carrie, Roxy, Fran and the rest of their team for all they did for my parents. I would not hesitate to recommend them.
In such a difficult time it was lovely to find such professional and caring people.
Carrie & Fran listened to our wishes and did exactly what we wanted. They found us David the lovely vicar, who, also was caring and compassionate.
After, everyone commented on how smooth things went, and how the day was memorable.
This was an indication of how good a natural undertaking are, and, it gave us comfort to know that we made the right decision in choosing them.
Highly recommended. Five Stars
When our mum died, we didn't want a typical funeral. We didn't know what we wanted, but the cliche "celebration of life" was closer to what we wanted than anything else.
Carrie was absolutely amazing. We knew straight away we wanted them after the initial sympathetic conversation.
Carrie is so loving, passionate, caring and helpful. Nothing is too much, she does so much and makes it all look effortless.
She told us we could have whatever we wanted and she helped us give our mum a loving and simple ceremony, with personal touches our mum would have loved, that involved and included all the people she cared about and who cared about her.
Carrie feels more like a friend or a member of the family. She is a beautiful person with a heart of gold, knowledgable and so good at what she does.
Thank you so much Carrie and your fabulous team!
Tania & Helen


Would recommend them to anyone that should ever have the misfortune of needing them. They genuinely turn a horrible situation into the event the deceased would want it to be.




I hope that I never need to, but if I need to arrange a funeral again, I won't hesitate to give them a call.



Our family had an idea of what we wanted for Holly's funeral and everyone at A Natural Undertaking helped guide us with her wishes.
Holly wanted a natural burial and it was in her quirky nature to have a creative and diverse farewell which is exactly what she got.
Death and grief is extremely hard especially when a loved one is so young. We felt like we had an opportunity to help others through this process as a result of everything they had to offer us. Our family, our children & friends were all involved (as per our wishes) thanks to the huge effort and organisation of these wonderful people at A Natural Burial.
Thank you so much for everything you did for Holly and family. We will hold you in our hearts forever x


From the start to finish the care, kindness and attention to detail was second to non.
We were given help and support with all the arrangements and we felt that the stress, of loosing a loved one so suddenly, had been taken off our shoulders.
They helped to turn the day into a wonderful tribute to Joan.
We would highly recommend this wonderful service!

Fran and Carrie advised and guided us through both the process and the decisions that we needed to make for my father’s funeral with thought and understanding. They advised us what was possible and made constructive suggestions without pressure. They then calmly undertook the organisation of the service itself with calm efficiency despite late inputs from ourselves. The resulting service was both personal and appropriate to say goodbye to my father from myself, our family and his friends.
I was specifically appreciated that Carrie found time to discuss in general the workings of the undertaking business which one at other times have little time or inclination to investigate. It certainly helped me during this time.
I whole heartedly recommend this company.


Their attention to detail and having everything covered was such a massive weight off the family’s shoulders. We felt completely held. It seems strange to write this but they were a breath of fresh air to what is in essence is a very difficult time. Thank you so much Carrie and Frances - just like Swans gliding through water, you made a very difficult time seem like a heart centred natural undertaking. K Mann



